3 Major Causes for Digital Marketing Failure

Do Small to Mid-Size Businesses Need Human Resource Support Services?

Owners and Senior executives often find themselves having to justify the spending of revenue on areas of their business that do not have a clear return on the investment. Human Resources falls into that “area of their business”. In most cases, there is not a true understanding of what is included in the essential and functional area of Human Resources for small to mid-size business owners.

Read more

2020 Vision

As we get started with a new year, it’s time to ask: what do I want to create this year?

Here’s the outline of a process I use with my clients:

Read more

Improving Customer Service: Attitude vs. Money

What happens when a company wants to change its dubious customer service experience? Smaller companies can effect sweeping changes relatively quickly, given scale of the operation and general ability to be nimble. Large companies face much more complex and costly challenges because, generally speaking, they are unable to change on a dime. Let’s look at some challenges and solutions.

Read more

Friends and Family are Better than Money

"Everyone wants to ride with you in the limo, but what you want is someone who will take the bus with you when the limo breaks down." 
— Oprah Winfrey

I’m sitting on top of a mountain in paradise with my Queen. I woke up to one of the most beautiful sunrises of my life. I’m sitting by a fireplace and am drinking some dark rich coffee. The sky is blue. The sun is bright. It’s going to be an amazing day at 8,232 feet.

Read more

5 Ways the Right Certified PEO Enhances Performance, Eliminates Potholes

Not everyone is a good candidate for a Professional Employer Organization (PEO)—at least not in our world. Your workforce is the heart and soul of your company. Along with management of this all-important resource, empowering your people is critical. When employees maximize their potential, their companies can in turn maximize profitability. Turning potential into performance should be a company’s top-line focus, and a PEO’s primary deliverable.

Read more

Spending a Little Time on LinkedIn Can Go a Long Way

One of the most common misconceptions about LinkedIn is that you need to spend a lot of time on it before it becomes useful. Contrary to that notion, I’ve found that spending as little as 15 minutes once or twice a week is enough for most people.

Read more