President / Owner
Centennial Revenue Management
Email Address: drobinson@CentennialRevenueManagement.com
There’s one thing that Debra is really good at. Money. Or actually, the numbers behind the money. Looking at what’s there, seeing what’s not, finding the truth behind the totals — and strategically building out processes and timelines that make sure a business doesn’t run out of it.
She’s cultivated this talent over the last two-plus decades in the various leadership positions she’s held in operations, technology and finance.
It was in 2008 when Debra decided to bring her cash flow management talents to other businesses. As such, Centennial Revenue Management (CRM) was founded to initially assist healthcare providers with their financial issues. Today, CRM works with a wide variety of clients whose needs extend beyond the basics of revenue management into total fiscal health. Her passion lies in helping doctors, dentists, and small business owners to better understand their numbers and how to use that knowledge to grow and prosper.
Debra is a fifth-generation Coloradoan whose family started Robinson Dairy in 1885 and are heavily involved in the community. She has served as CEO/COO of Travel by Dana, a multi-branch $40M travel management company, ranked #5 in revenue by Colorado Biz’s 2001/2002 Top Women-Owned Businesses awards. In 2019 her company was recognized by CFO Tech Outlook magazine as one of the top 10 revenue management consulting companies. Debra developed a cash flow forecasting tool that she is bringing to market to help business owners achieve total control of their cash flow!
Currently Debra is a member of the Board of Directors for the Leukemia & Lymphoma Society, Rocky Mountain Chapter, and Executive Leadership Committee for the Rocky Mountain Chapter of the Leukemia/Lymphoma Society, and has been elected to serve as Treasurer for the Board of Directors. She also serves as a mentor for the Big Idea Project. She has also served on the Board of Directors of the Jewish Community Center in Denver.
Debra’s entrepreneurial spirit — combined with her great work ethic, high integrity, and unwavering commitment to projects — are the hallmarks of her success.
She has delivered significant results in a wide-range of industries. Her concentration is always focused on cash flow management, growth, profit, team performance, client satisfaction, and most importantly, peace of mind.