Michele Demark



Decision Smart, Inc.


Contact Information

Email Address: micheledemark@yahoo.com

Phone: 720-635-0657

Mobile Phone: 720-635-0657

Address: 1805 Ridgecrest Way, Highlands Ranch, CO 80129



With almost 30 years in business, Michele Demark, CPA, has devoted her focus to helping businesses grow.  Built on a base of financial expertise gained at one of the preeminent accounting firms in the world, Michele has established experience in coaxing the numbers to show the real story of what is happening.  Combined with her success in running profitable businesses, turning around investments that weren’t performing as expected, launching new products, overseeing acquisitions and driving key projects to execution, Michele has the unique combination of financial acumen, business know-how and strategic insight.       


Michele’s corporate experiences at Ernst & Young, ConAgra, First Data Corporation and Western Union have given her a global wealth of knowledge.  She has held executive level roles responsible for delivering hundreds of millions of revenue and generating millions of savings. Now running her own small business-consulting firm, Decision Smart, (www.decisionsmart.com) she works one-on-one with business owners to clarify and achieve their visions.   Her breadth of experience across multiple functions allows her to understand varied points of view. 

Consulting Philosophy and Approach:

Every client that Michele works with has a different need.  There is no “one size fits all.”  Michele works closely with her clients to understand their goals and partners with them to develop successful strategies.    The breadth of her experience allows her to dive in and execute on the different activities needed to see strategies come to life.   Michele is able to fill various roles to suit her clients’ needs.  She has worked with clients in the following capacities: Strategic Advisor; CFO/COO/General Manager; Acquisition Advisor, Efficiency Expert; and Meeting Facilitator.

Acquisition/Deal Experience

Michele has had extensive experience in the multiple aspects of financial transactions including the $7 Billion acquisition of Concord EFS by First Data, the $20 Billion spin off of Western Union, a $2.5 Million private SBA financed transaction and multiple other transactions.  Michele’s roles have included project management, negotiation, financial modeling, integration, decision support, buyer/seller/financing intermediary and securing financing.

Certifications/Special Training

  • Certified Public Accountant, Colorado
  • Certified Trainer, Crucial Conversations™, Influencer: The Power to Change Anything, Crucial Accountability™ and iLoveFeedback™


Bachelor’s degree, Business Administration/Accounting, Franklin & Marshall College


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